What's the difference between assure and ensure?

Assure


Definition:

  • (v. t.) To make sure or certain; to render confident by a promise, declaration, or other evidence.
  • (v. t.) To declare to, solemnly; to assert to (any one) with the design of inspiring belief or confidence.
  • (v. t.) To confirm; to make certain or secure.
  • (v. t.) To affiance; to betroth.
  • (v. t.) To insure; to covenant to indemnify for loss, or to pay a specified sum at death. See Insure.

Example Sentences:

  • (1) Mike Ashley told Lee Charnley that maybe he could talk with me last week but I said: ‘Listen, we cannot say too much so I think it’s better if we wait.’ The message Mike Ashley is sending is quite positive, but it was better to talk after we play Tottenham.” Benítez will ask Ashley for written assurances over his transfer budget, control of transfers and other spheres of club autonomy, but can also reassure the owner that the prospect of managing in the second tier holds few fears for him.
  • (2) To a supporter at the last election like me – someone who spoke alongside Nick Clegg at the curtain-raiser event for the party conference during the height of Labour's onslaught on civil liberties, and was assured privately by two leaders that the party was onside about civil liberties – this breach of trust and denial of principle is astonishing.
  • (3) But we sent out reconnoitres in the morning; we send out a team in advance and they get halfway down the road, maybe a quarter of the way down the road, sometimes three-quarters of the way down the road – we tried this three days in a row – and then the shelling starts and while I can’t point the finger at who starts the shelling, we get the absolute assurances from the Ukraine government that it’s not them.” Flags on all Australian government buildings will be flown at half-mast on Thursday, and an interdenominational memorial service will be held at St Patrick’s cathedral in Melbourne from 10.30am.
  • (4) The absence of uniform definitions prevents meaningful intersystem comparisons, prohibits explorations of hypotheses about effective interventions, and interferes with the efforts of quality assurance.
  • (5) At a private meeting last Tuesday, Hunt assured Cameron and the cabinet secretary, Sir Jeremy Heywood, that he had not been aware that his special adviser, Adam Smith, was systematically leaking information and advice to News Corp about its bid for BSkyB.
  • (6) Belmar and his fellow commanders spent the week before the grand jury decision assuring residents that 1,000 officers had been training for months to prepare for that day.
  • (7) Last month following a visit to Islamabad Ben Emmerson QC, the UN's special rapporteur on counter-terrorism and human rights, said he had been given assurances that there was no "tacit consent by Pakistan to the use of drones on its territory".
  • (8) "Recent developments have once again brought into question the validity of assurances by the US about its use of Diego Garcia," say the MPs.
  • (9) Portugal's slide towards a Greek-style second bailout accelerated after its principal private lenders indicated that they were growing weary of assurances from Lisbon that it could get on top of the country's debts.
  • (10) The scheme has an important role in histopathology quality assurance.
  • (11) At the very least, Arsenal have assured themselves of a place in the Europa League.
  • (12) The proposition put forward in this paper is that standards of nursing practice can only be assured if the profession is able to find ways of responding to the intuitions and gut reactions of its practitioners.
  • (13) When accreditation is viewed and administered appropriately, it is an opportunity for self-improvement and a tool for quality assurance.
  • (14) The Pentagon leadership suggested to a Senate panel on Tuesday that US ground troops may directly join Iraqi forces in combat against the Islamic State (Isis), despite US president Barack Obama’s repeated public assurances against US ground combat in the latest Middle Eastern war.
  • (15) Current residency training does not assure competency in all of the procedures the general internist does in practice.
  • (16) Ten patients (16.67 per cent) of the mortality group were in the ninety-ninth percentile of risk, whereas these factors or variables of similar weight produced an equivalent risk of only 0.34 per cent of the survivors; thus, operative death in these circumstances could be predicted with an estimated 98.0 per cent assurance.
  • (17) This is a correlative study of normal anatomy of the lumbosacral spine and pelvis demonstrated by SPECT and radiography in order to assure that morphologic detail resulting from SPECT is recognized and matched with radiographic landmarks in the same area.
  • (18) Until the dental profession defines quality to include psychological, sociologic, and economic factors and establishes measurable standards of performance, dental quality assurance cannot exist in any meaningful way.
  • (19) A comprehensive quality assurance (QA) program should be implemented for all teleradiology and picture archival and communications (PACS) systems.
  • (20) Until that point, Bravo had looked assured, often straying 30 yards off his goal-line and confident enough to try a couple of passes that many goalkeepers would consider too risky.

Ensure


Definition:

  • (v. t.) To make sure. See Insure.
  • (v. t.) To betroth.

Example Sentences:

  • (1) He added: "There is a rigorous review process of applications submitted by the executive branch, spearheaded initially by five judicial branch lawyers who are national security experts and then by the judges, to ensure that the court's authorizations comport with what the applicable statutes authorize."
  • (2) Squadron Leader Kevin Harris, commander of the Merlins at Camp Bastion, the main British base in Helmand, praised the crews, adding: "The Merlins will undergo an extensive programme of maintenance and cleaning before being packed up, ensuring they return to the UK in good order."
  • (3) Early stabilisation may not ensure normal development but even early splinting carries a small risk of avascular necrosis.
  • (4) The suits ensures the conditions for the function of the musculoskeletal apparatus and the cardiovascular system which are close to those on the Earth.
  • (5) "Britain needs to be in the room when the euro countries meet," he said, "so that it can influence the argument and ensure that what the 17 do will not damage the market or British interests.
  • (6) As the requirements to store and display these images increase, the following questions become important: (a) What methods can be used to ensure that information given to the physician represents the originally acquired data?
  • (7) Consequently, it is important to predict accurately dose for such fields to ensure adequate coverage of the target region and sparing of healthy tissues.
  • (8) The method of preparative isotachophoresis in acrylamide gel ensuring a high yield of IgD and IgE with insignificant admixtures of IgG, etc.
  • (9) They insist this is the best way of ensuring the country does not descend into chaos before the final withdrawal of combat troops.
  • (10) Since the employment of microwave energy for defrosting biological tissues and for microwave-aided diagnosis in cryosurgery is very promising, the problem of ensuring the match between the contact antennas (applicators) and the frozen biological object has become a pressing one.
  • (11) The different hydrolytic, fermentative and methanogenic activities of these populations ensure the efficient degradation of cell wall constituent in forages (cellulose, hemicellulose, pectin) ingested by ruminants.
  • (12) The department of dietetics at a large teaching hospital has substantially reduced its food and labor costs through use of computerized systems that ensure efficient inventory management, recipe standardization, ingredient control, quantity and quality control, and identification of productive man-hours and appropriate staffing levels.
  • (13) For some proteins, properly folded protein may be obtained by secretion from E. coli; however, secretion does not ensure correct folding and protection from proteolytic degradation.
  • (14) Of course it is important to ensure shareholders enjoy the benefits of investing in the company, they are the owners.
  • (15) Labelling of the albumin with 99mTc ensured an accuracy of measurements only limited by the precision of the weighing.
  • (16) The following 10 products were tested: Ensure Plus, Ensure, Enrich, Osmolite, Pulmocare, Citrotein, Resource, Vivonex TEN, Vital, and Hepatic Acid II.
  • (17) Mal’s age alone was enough to earn him a significant amount of street cred in our misfit group of teenage boys, yet it was his history of extreme violence that ensured his approval rating was sky high.
  • (18) It will be a slow process to ensure everything is in place, such as ensuring there is consistent fresh drinking water and a sewerage system, but they lived there very happily before.
  • (19) The different distribution and release of initiating enzymes for all these radical processes ensures the spatial and temporal control of their reactions.
  • (20) Santander's new mortgage range complements this, putting our relationship with our customers at the heart of our business and ensuring they get the right mortgage for them – one they can afford and which meets their needs."