What's the difference between backing and sponsorship?
Backing
Definition:
(p. pr. & vb. n.) of Back
(n.) The act of moving backward, or of putting or moving anything backward.
(n.) That which is behind, and forms the back of, anything, usually giving strength or stability.
(n.) Support or aid given to a person or cause.
(n.) The preparation of the back of a book with glue, etc., before putting on the cover.
Example Sentences:
(1) Arda Turan's deflected long-range strike puts Atlético back in control.
(2) In a debate in the House of Commons, I will ask Britain, the US and other allies to convert generalised offers of help into more practical support with greater air cover, military surveillance and helicopter back-up, to hunt down the terrorists who abducted the girls.
(3) Recent data collected by the Games Outcomes Project and shared on the website Gamasutra backs up the view that crunch compounds these problems rather than solving them.
(4) Northern Ireland will not be dragged back by terrorists who have nothing but misery to offer."
(5) Patrice Evra Evra Handed a five-match international ban for his part in the France squad’s mutiny against Raymond Domenech at the 2010 World Cup, it took Evra almost a year to force his way back in.
(6) On the way back to Pristina later, the lawyer told me everything was fine.
(7) Names, and the absence of them, could be important Facebook Twitter Pinterest Don’t look back … Daisy Ridley’s Rey and John Boyega’s stormtrooper Finn.
(8) David Cameron has insisted that membership of the European Union is in Britain's national interest and vital for "millions of jobs and millions of families", as he urged his own backbenchers not to back calls for a referendum on the UK's relationship with Brussels.
(9) Critics say he is unelectable as prime minister and will never be able to implement his plans, but he has nonetheless pulled attention back to an issue that many thought had gone away for good.
(10) The water is embossed with small waves and it has a chill glassiness which throws light back up at the sky.
(11) Now, as the Senate takes up a weakened House bill along with the House's strengthened backdoor-proof amendment, it's time to put focus back on sweeping reform.
(12) Anxious mood and other symptoms of anxiety were commonly seen in patients with chronic low back pain.
(13) When you have been out for a month you need to prepare properly before you come back.” Pellegrini will make his own assessment of Kompany’s fitness before deciding whether to play him in the Bournemouth game, which he is careful to stress may not be the foregone conclusion the league table might suggest.
(14) Sterile, pruritic papules and papulopustules that formed annular rings developed on the back of a 58-year-old woman.
(15) A recent visit by a member of Iraq's government from Baghdad to Basra and back cost about $12,000 (£7,800), the cable claimed.
(16) Univariate and multivariate analyses indicated previous LBP or back pain in another location of the spine were strongly associated with LBP during the study year.
(17) Former lawmaker and historian Faraj Najm said the ruling resets Libya “back to square one” and that the choice now faced by the Tobruk-based parliament is “between bad and worse”.
(18) He’s been so consistent this season.” Barkley took the two late penalties because the regular taker, Romelu Lukaku, had been withdrawn at half-time with a back injury that is likely to keep the striker out of Saturday’s trip to Stoke City.
(19) Environment groups Environment groups that have strongly backed low-carbon power have barely wavered in their opposition to nuclear in the last decade, although their arguments now are now much about the cost than the danger it might pose.
(20) United believe it is more likely the right-back can be bought in the summer but are exploring what would represent the considerable coup of acquiring the 26-year-old immediately.
Sponsorship
Definition:
(n.) State of being a sponsor.
Example Sentences:
(1) Parties are a tedious chore, while sponsorships are pretty tiresome too: can you remember the key messaging about that motor oil you agreed to plug to the nearest reporter?
(2) Last year the BBC took responsibility for paying for the World Service out of the licence fee and boosted its income by controversially becoming the first licence fee-funded operation to take advertising and sponsorship .
(3) A spokesman for the DWP said: "It's disappointing that a small number of organisations are protesting against their [Atos's] sponsorship of the Paralympic Games, especially given the improvements which have been made to the work capability assessment in the past two years."
(4) Both Manchester City and Paris Saint-Germain are believed to have fallen foul of the FFP rules with sponsorship deals related to each clubs' owners.
(5) The letter follows a missive that Murphy sent a month ago to Nascar boss Brian France, asking him to reconsider the NRA sponsorship.
(6) Kettering didn't let the matter lie - after all, clubs like Bayern Munich had been coining it in on the continent for years - and so, with Derby and Bolton, they put forward a proposal to the FA regarding shirt sponsorship.
(7) The show has been co-produced by ChannelFlip, the company which has made webshows for talent including Harry Hill and David Mitchell.The sponsorship deal has been struck by media agency Carat.
(8) Socar, meanwhile, has signed one of Uefa’s biggest sponsorship deals .
(9) Kafala sponsorship system At the crux of the debate over how Qatar and its Gulf neighbours treat migrant workers, human rights groups have long called for the kafala system that ties workers to their employers to be abolished.
(10) When it was announced that Oscar Pistorius had been charged with murdering his girlfriend, Reeva Steenkamp, Nike pulled one of its ads from its sponsorship campaign .
(11) The Mr Benn approach also opens up lots of fancy dress options for TV sponsorship bumpers and blipverts.
(12) Sponsorship of writing had little impact on the quality of emotions experienced during the process.
(13) Speaking in Manila, Obama said the goal of the new round of sanctions was to change the Russian calculation in its alleged sponsorship of separatists in Ukraine.
(14) Like many, I assumed that the accumulated gripes about ticketing (thoroughly justified in this case), Zil lanes, G4S failures, McDonald's sponsorship and over-heavy security would have ensured healthy levels of Olympic alienation and even hostility.
(15) Papa Massata Diack, who is the licensed agent for negotiating sponsorship deals in developing markets, has stepped down from his position as an IAAF marketing adviser until an ethics commission investigation into the doping claims has been completed.
(16) It is not known how much Wonga paid for the deal, which includes broadcast, online and mobile sponsorship, but last year's show was sponsored by pizza company Domino's for £1m .
(17) The problems at the Tower of Football workers are not isolated, despite Qatar's pledges to monitor salary payments and abolish the kafala sponsorship system, which stops migrant workers changing job or leaving Qatar without their employer's consent.
(18) If you look at the sponsorship and marketing, look at the bidding contracts, and you will see more,” he said after Pound had laid out just how badly the IAAF’s processes and a collective lack of curiosity had failed to deal with the corruption in their midst.
(19) Virgin Media has signed up as a top-tier sponsorship partner of the Glasgow 2014 Commonwealth Games , with the expectation that brand ambassadors and Olympic champions Mo Farah and Usain Bolt will front a major advertising campaign next year to support the deal.
(20) Noting reports that Dahlin had connections to Chinese human rights lawyers at the centre of a major government crackdown, the newspaper warned: “Things will get complicated if Dahlin funded illegal actions of the arrested lawyers using overseas sponsorship.” The Global Times said Chinese courts should now deal with Dahlin “in accordance with the law”.