What's the difference between branding and brandling?
Branding
Definition:
(p. pr. & vb. n.) of Brand
Example Sentences:
(1) Future Brown have connections in the fashion industry, last year soundtracking a surreal film for the brand Telfar.
(2) For the 18-month period from January 1988, 652 awards were made, consisting of 426 (65%) brand and 226 (35%) generic drugs.
(3) GlaxoSmithKline was unusually critical of the decision by Nice, the National Institute for Health and Clinical Excellence, and also the Scottish Medicines Consortium, to reject its drug belimumab (brand name Benlysta) in final draft guidance.
(4) Brewdog backs down over Lone Wolf pub trademark dispute Read more The fast-growing Scottish brewer, which has burnished its underdog credentials with vocal criticism of how major brewers operate , recently launched a vodka brand called Lone Wolf.
(5) Beckham's decision marks the culmination of a strategy aimed at preserving his brand long after the footballer has faded.
(6) Much of the week's music isn't actually sanctioned by the festival, with evenings hosted by blogs, brands, magazines, labels and, for some reason, Cirque du Soleil .
(7) The European commission president, José Manuel Barroso, and the EU council president, Herman Van Rompuy, were both right to brand it unacceptable.
(8) Three brands of glass ionomer were applied to prepared dentin surfaces of extracted human molars, after one of four treatments with polyacrylic acid.
(9) It’s likely Xi’s brand of smart authoritarianism will keep not just his party in power but the whole show on the road If all this were to succeed as intended, western liberal democratic capitalism would have a formidable ideological competitor with worldwide appeal, especially in the developing world.
(10) A commercial medical writing company is employed by a drug company to produce papers that can be rolled out in academic journals to build a brand message.
(11) Chloramphenicol, dinitrophenol, and impurities present in some brands of agar all appear to inhibit the growth-medium-dependent branch of excision-repair.
(12) Its Google Preferred initiative, launched in October 2014, packages up its most popular channels into more appealing media buys for big brands.
(13) Three brands of Ca supplement, a laboratory-reagent grade CaCO3 and a certified reference material (International Atomic Energy Agency H-5 Animal Bone) wee analysed for Cd and Pb by four different analytical techniques, viz., anodic stripping voltammetry inductively coupled plasma mass spectrometry, flame atomic absorption spectrometry and electrothermal atomic absorption spectrometry.
(14) Prick tests performed on 16 different condom brands showed that 4 brands caused positive reactions in 52-67% of patients.
(15) In the subsequent report into the row , the BBC concluded there was a "lack of direct control by Radio 2" over Brand's independent production company.
(16) While some might deride the deliberate mainstream branding and design, saying it panders to convention, this is exactly what Hannah feels her community needs.
(17) I buy ‘smart price’, own-brand cornflakes, rather than Kellogg’s, and I still get to the checkout and think, ‘That’s come to a lot again.’” Are you Daniel Blake?
(18) To circumvent this problem, 11 available brands of micropore filters (five prepacked and six to be packed and autoclaved) were investigated with the aim of finding the least toxic product.
(19) 40 women aged 18-36 used the Postinor brand, levonorgestrel-containing, pill from the Gedeon-Richter firm for 240 menstrual cycles.
(20) Mark Rasch, a cyber crime expert quoted by the FT, meanwhile said recent events have been “a serious and devastating attack to [Sony’s] reputation and image”, and his opinion is played out by a new YouGov poll into the public perception of Sony’s brand.
Brandling
Definition:
(n.) Alt. of Brandlin
Example Sentences:
(1) This peptide is equivalent to the cDNA-derived sequence 468-476 of Ca2+-ATPase [Brandl et al.
(2) Altogether, nine inhibitory antibodies were produced: six of these inhibitory antibodies mapped to the same spatial region, although they appear to bind to two distinct epitopes located within the hinge region and the nucleotide-binding domains of current structural models; one antibody bound to an epitope located within the phosphorylation domain and the stalk-transmembranous region designated M4S4 by Brandl, Green, Korczak & MacLennan [(1986) Cell 44, 597-607].
(3) In contrast, application of 100.0 MPa to the calcium-transport enzyme at room temperature accelerates subsequent tryptic cleavage at the T2 but not at the T1 cleavage site [C. J. Brandl et al.
(4) This additional exon shifts the exon encoding the neonatal carboxyl-terminal sequence, -Asp-Pro-Glu-Asp-Glu-Arg-Arg-Lys (Brandl, C. J., Green, N. M., Korczak, B., and MacLennan, D. H. (1986) Cell 44, 597-607) into a nontranslated region and results in the expression of an adult isoform with a carboxyl-terminal -Gly.
(5) The cDNA (termed FCa) comprised 3,239 base pairs, including an open reading frame encoding 994 amino acids which showed the highest degree of homology with the adult rabbit fast-twitch Ca2+-ATPase isoform (C. J. Brandl, S. de Leon, D. R. Martin, and D. H. MacLennan, J. Biol.
(6) The N-terminal sequence of this peptide, (Trp)-Phe-Met-Tyr-Ala, forms the basis for an oligodeoxynucleotide probe, the use of which to identify cDNA corresponding to the ATPase is described elsewhere [MacLennan, Brandl, Korczak & Green (1985) Nature (London) 316, 696-700].
(7) These results question an earlier proposition that Ca2(+)-binding is located to the "stalk" region of Ca2(+)-ATPase (Brandl, C. J., Green, N. M., Korczak, B., and MacLennan, D. H.) (1986) Cell 44, 597-607) but are in agreement with recent data obtained by oligonucleotide-directed mutagenesis of Ca2(+)-ATPase (Clarke, D. M., Loo, T. W., Inesi, G., and MacLennan, D. H. (1989) Nature 339, 476-478).
(8) The observed calcium fluxes are attributed to a slow channel formed by ATPase transmembrane helices (MacLennan, D. H., Brandl, C. J., Korczak, B., and Green, N. M. (1985) Nature 316, 686-700) and are capable of long range interaction with the catalytic site.
(9) In a previous study (Brandl, C. J., de Leon, S., Martin, D. R., and MacLennan, D. H. (1987) J. Biol.
(10) Domain I (Tm = 50 degrees C) consists of the nucleotide binding region and most likely the phosphorylation and transduction regions [MacLennan, D. H., Brandl, C. J., Korczak, B., & Green, N. M. (1985) Nature 316, 696-700].
(11) Both of these sequences were found in the amino acid sequence of Ca2+-transporting ATPase (Brandl et al.
(12) Pointing out that a vaccine is not expected in the short term, PAHO's Dr. David Brandling-Bennet stressed that the fight against AIDS depends on disseminating information.
(13) These results are consistent with, and support, our model for folding of the Ca2(+)-ATPase (Brandl, C. J., Korczak, B., Green, N. M., and MacLennan, D. H. (1986) Cell 44, 597-607) in which residues 657-672 were proposed to form part of the cytoplasmic nucleotide binding domain, while residues 870-890 were proposed to form a luminal loop between proposed transmembrane sequences M7 and M8.