(1) Glossy advertising to attract this baby boomer herd tends to feature gentle images of arcadian bliss, of smiling men and women, white, smiling, heterosexual, smiling, holding hands, smiling, enjoying communal barbeques minus smoke and smell, smiling, playing card games in ordered, uncluttered scenes of dustless domesticity, smiling, dressed in styles that don’t come out of local chainstores, smiling, a couple frolicking on a swing, smiling, she's in sensible lavender swirl, he's outfitted by RM Williams, and is pushing her, gently, smiling, against a background of manicured lawns and gardens, all bathed in photoshopped sunlight.