(n.) A showy trifle; a toy; a splendid plaything; a pretty but worthless bauble.
(a.) Showy; unreal; pretentious.
Example Sentences:
(1) Now, with the initial euphoria subsided, the time has come to see just how playable these new gewgaws actually are.
(2) Luckily, George Lucas had the foresight to license his creation to toy companies, so children could harass their parents to buy them officially branded gewgaws.
(3) Consumers who still “aspire” to own something by the brand will theoretically then spend less money on some proportionately even more overpriced gewgaw such as a purse or keyring.