(n.) A trivial mechanism; a device; a toy; a pretty thing.
Example Sentences:
(1) Facebook Twitter Pinterest On our maritime borders, armed servicemen have repeatedly coerced refugees onto gimcrack lifeboats and pushed them out to sea.
(2) Fortunately, once the implications have sunk in, Emmott expects take-up for such a gimcrack scheme to be low among both employees and firms that take management seriously – a joke rather than a serious danger.
(3) Niko's real pathos derives not from the gimcrack story but how he looks and moves.
(4) More thoroughgoing restorers might despise the gimcrack painted floorboards in the long gallery (they can still be detected by the attentive eye today), but his creation in the Suffolk countryside was sensational in its day and was a forerunner of many such conversions.
(5) That gimcrack organisation's UN spokesman said that it wants to organise Gaddafi's trial, but it is plainly unable to secure an unbiased legal process when he does fall into its hands.
(6) I fear the user interfaces will be labyrinths of glistering advertising, festooned with social-media gimcracks, and that the focus of these corporations is dangerously diluted away from producing surprising, novel, fun games.
Gimmick
Definition:
Example Sentences:
(1) But Clarke said he would not be diverted by “kneejerk short-term decisions” and “gimmicks”.
(2) "The leader in developing this technology was Toshiba but it has recently given up developing the technology after failing to get it to work to a level that was considered acceptable … Amazon is right to differentiate its device, but it needs to do so in its [app] ecosystem not in hardware gimmicks."
(3) Like his wind turbine though, discreetly taken down some months later, many people are now concluding that Cameron's promise to lead the " greenest government ever " was little more than a fraudulent gimmick, a PR stunt from a man schooled in the PR industry.
(4) Do they attack him – as the retiring veteran Queensland National party senator Ron Boswell urges – call him out as a cult of personality fuelled by gimmicks to try to stop him extending his influence.
(5) They cut taxes on corporate Britain while indulging in entirely destructive gimmicks such as scrapping the 10p tax rate.
(6) At the risk of of sounding like, well, a girl, I have to say I found it a bit blokely with far too many gimmicks (Lawro's hair?
(7) Aberdare has a covered market near the station, where fruit and vegetables and meat and fish are for sale, alongside knitting wool and clothes and gimmicks and gadgets.
(8) Compared with emissions source control, reducing emissions once diluted in the atmosphere is challenging.” Alan Andrews, a lawyer at ClientEarth, which won the supreme court case and is taking the government to court again , said: “Research should be focused on cutting air pollution at source, not on gimmicks which seek to treat the symptoms but not the causes of Britain’s air pollution crisis.
(9) Please, get rid of the gimmicks – the faux-concerned and impersonal feedback loop and the specious “choice” paradigm designed to soften us up for privatisation – and listen to your frontline staff.
(10) Seen once, it is a cool effect; twice through 10 times, a self-conscious gimmick; 65 times, something approaching a guiding ethic.
(11) Review: Amazon’s Fire Phone offers new gimmicks, old platform growing pains - Ars Technica Past tablet success isn't enough to guarantee a win for Amazon in the high-end smartphone game for Andrew Cunningham for Ars Technica: The problem is that even if all of your media lives in Amazon's cloud, phones running iOS or Google-approved Android can access all of it without the third-party app gap or FireOS' idiosyncrasies (the exception is Instant Video on Android, though rumour has it that Amazon will be releasing that app soon).
(12) Germany has told its second largest bank, Commerzbank, to rescue itself with a whole series of assets sales and creative accounting gimmicks that will, among other things, mean it is likely to cut lending again.
(13) Camera: Great for stills, but ultra HD is a gimmick The Note 3 packs the same camera as the Samsung Galaxy S4, which at 13-megapixels produces clean, colourful and sharp images in decent lighting.
(14) To sceptics, he was an opportunist prone to gimmicks – such as the attractive policewomen who paraded around Dalian on horseback when he ran the city.
(15) Cooper insisted that Labour's plans on immigration, which include trebling the maximum fine for employing illegal workers to �£30,000, were a contrast to the government's "gimmicks" such as text messages and "offensive" advertising vans.
(16) If Sony treats it like a gimmick, people will get tired of it as fast as they did with the 3D TV.” At the Morpheus event, Marks was very keen to stress that Sony understands the wider implications of VR.
(17) Cowell warns against gimmicks on this front: he didn’t like Channel 4’s The Singer Takes It All, for example, with its contestants moving forwards and backwards on conveyor belts as they sang, in response to live voting.
(18) It's a neat gimmick, but it won't get you very far.
(19) Although her first use of the new device resulted in protests from a van driver, she claims reactions from drivers have been positive since and rejects suggestions that the device may be seen as a gimmick or unnecessary.
(20) Young’s appointment was attacked by the shadow education secretary, Angela Rayner, as a PR gimmick.