What's the difference between gimmick and ploy?

Gimmick


Definition:

Example Sentences:

  • (1) But Clarke said he would not be diverted by “kneejerk short-term decisions” and “gimmicks”.
  • (2) "The leader in developing this technology was Toshiba but it has recently given up developing the technology after failing to get it to work to a level that was considered acceptable … Amazon is right to differentiate its device, but it needs to do so in its [app] ecosystem not in hardware gimmicks."
  • (3) Like his wind turbine though, discreetly taken down some months later, many people are now concluding that Cameron's promise to lead the " greenest government ever " was little more than a fraudulent gimmick, a PR stunt from a man schooled in the PR industry.
  • (4) Do they attack him – as the retiring veteran Queensland National party senator Ron Boswell urges – call him out as a cult of personality fuelled by gimmicks to try to stop him extending his influence.
  • (5) They cut taxes on corporate Britain while indulging in entirely destructive gimmicks such as scrapping the 10p tax rate.
  • (6) At the risk of of sounding like, well, a girl, I have to say I found it a bit blokely with far too many gimmicks (Lawro's hair?
  • (7) Aberdare has a covered market near the station, where fruit and vegetables and meat and fish are for sale, alongside knitting wool and clothes and gimmicks and gadgets.
  • (8) Compared with emissions source control, reducing emissions once diluted in the atmosphere is challenging.” Alan Andrews, a lawyer at ClientEarth, which won the supreme court case and is taking the government to court again , said: “Research should be focused on cutting air pollution at source, not on gimmicks which seek to treat the symptoms but not the causes of Britain’s air pollution crisis.
  • (9) Please, get rid of the gimmicks – the faux-concerned and impersonal feedback loop and the specious “choice” paradigm designed to soften us up for privatisation – and listen to your frontline staff.
  • (10) Seen once, it is a cool effect; twice through 10 times, a self-conscious gimmick; 65 times, something approaching a guiding ethic.
  • (11) Review: Amazon’s Fire Phone offers new gimmicks, old platform growing pains - Ars Technica Past tablet success isn't enough to guarantee a win for Amazon in the high-end smartphone game for Andrew Cunningham for Ars Technica: The problem is that even if all of your media lives in Amazon's cloud, phones running iOS or Google-approved Android can access all of it without the third-party app gap or FireOS' idiosyncrasies (the exception is Instant Video on Android, though rumour has it that Amazon will be releasing that app soon).
  • (12) Germany has told its second largest bank, Commerzbank, to rescue itself with a whole series of assets sales and creative accounting gimmicks that will, among other things, mean it is likely to cut lending again.
  • (13) Camera: Great for stills, but ultra HD is a gimmick The Note 3 packs the same camera as the Samsung Galaxy S4, which at 13-megapixels produces clean, colourful and sharp images in decent lighting.
  • (14) To sceptics, he was an opportunist prone to gimmicks – such as the attractive policewomen who paraded around Dalian on horseback when he ran the city.
  • (15) Cooper insisted that Labour's plans on immigration, which include trebling the maximum fine for employing illegal workers to �£30,000, were a contrast to the government's "gimmicks" such as text messages and "offensive" advertising vans.
  • (16) If Sony treats it like a gimmick, people will get tired of it as fast as they did with the 3D TV.” At the Morpheus event, Marks was very keen to stress that Sony understands the wider implications of VR.
  • (17) Cowell warns against gimmicks on this front: he didn’t like Channel 4’s The Singer Takes It All, for example, with its contestants moving forwards and backwards on conveyor belts as they sang, in response to live voting.
  • (18) It's a neat gimmick, but it won't get you very far.
  • (19) Although her first use of the new device resulted in protests from a van driver, she claims reactions from drivers have been positive since and rejects suggestions that the device may be seen as a gimmick or unnecessary.
  • (20) Young’s appointment was attacked by the shadow education secretary, Angela Rayner, as a PR gimmick.

Ploy


Definition:

  • (n.) Sport; frolic.
  • (v. i.) To form a column from a line of troops on some designated subdivision; -- the opposite of deploy.

Example Sentences:

  • (1) 10.36am BST Mind Games Well come on then, let's have your thoughts on the best psychological ploys in football history.
  • (2) Chelsea , however, will not be too concerned if this match is added to the long list of games that is used to knock José Mourinho's ploys of conservatism and, ultimately, it is proven to be a valuable result.
  • (3) He wrote: “The NHS in Wales will not be the victim of any Conservative party ploy to drag its reputation through the mud for entirely partisan political purposes.
  • (4) The unsuspecting public may not realise that the call to avoid palm oil is nothing more than a trade ploy since in recent years palm oil has been very competitive and has gained a major share of the world's edible oils and fats market.
  • (5) Will he really go in the slower group of elite runners and not the pace set by Haile Gebrselassie, allowing his rivals a 30-second advantage at halfway, or is it a clever psychological ploy?
  • (6) But in an interview with Buzzfeed , he claimed the choice of lead, played by Jeremy Irvine, was a deliberate ploy to appeal to a heterosexual crowd.
  • (7) Yet Wenger talked about it jarring with his principles to base his entire strategy around ploys of conservatism.
  • (8) This is in part due to planned obsolescence – a devious ploy by manufacturers bolstered by marketing strategies to make us fall out of love with a product hastily.
  • (9) The link between Lynton Crosby and the tax haven could make uncomfortable reading for the prime minister, who has described legal ploys to avoid tax as morally wrong.
  • (10) For the most part, however, the home side were unashamed about their ploys of conservatism.
  • (11) That was Nigeria’s outlet ball all game, and was clearly a deliberate ploy on the part of Keshi.
  • (12) If the ploy had worked, Texas conservatives might have seen Dewhurst as the hero who saved the anti-abortion bill.
  • (13) This ploy has proven unsuccessful in all cases where scientific evidence was adequately presented by the state and in all important court cases where the issue was critically examined.
  • (14) The essence of his argument is that the programme is a ploy to displace poor people from their homes to divert resources to consultants and developers.
  • (15) What giant new claim on our fast-depleting personal wealth is the chancellor going to spring on us that requires such an elaborate ploy?
  • (16) For the owners, this bafflement is a deliberate ploy to enhance the wow factor of reaching the lively reception and bar.
  • (17) Earlier this month a federal district judge, Nelva Gonzales Ramos, struck down the law , slamming it as a cynical ploy on the part of Republicans to fend off the growing strength of the minority electorate in Texas by “suppressing the overwhelmingly Democratic votes of African Americans and Latinos”.
  • (18) This campaign is nothing but a self-interested and cynical ploy by the newspaper, a childish way of hitting back at the growing chorus of anti-Page 3 voices .
  • (19) Although light-hearted in character, Klinsmann’s ploy seems to have a serious purpose behind it as American interest in the World Cup reaches unprecedented levels.
  • (20) Boxer described the Republicans’ letter as “bizarre, inappropriate” and a “desperate ploy to scuttle a comprehensive agreement” that she said is “in the best interests of the United States, Israel and the world”.