What's the difference between gimmick and strategy?

Gimmick


Definition:

Example Sentences:

  • (1) But Clarke said he would not be diverted by “kneejerk short-term decisions” and “gimmicks”.
  • (2) "The leader in developing this technology was Toshiba but it has recently given up developing the technology after failing to get it to work to a level that was considered acceptable … Amazon is right to differentiate its device, but it needs to do so in its [app] ecosystem not in hardware gimmicks."
  • (3) Like his wind turbine though, discreetly taken down some months later, many people are now concluding that Cameron's promise to lead the " greenest government ever " was little more than a fraudulent gimmick, a PR stunt from a man schooled in the PR industry.
  • (4) Do they attack him – as the retiring veteran Queensland National party senator Ron Boswell urges – call him out as a cult of personality fuelled by gimmicks to try to stop him extending his influence.
  • (5) They cut taxes on corporate Britain while indulging in entirely destructive gimmicks such as scrapping the 10p tax rate.
  • (6) At the risk of of sounding like, well, a girl, I have to say I found it a bit blokely with far too many gimmicks (Lawro's hair?
  • (7) Aberdare has a covered market near the station, where fruit and vegetables and meat and fish are for sale, alongside knitting wool and clothes and gimmicks and gadgets.
  • (8) Compared with emissions source control, reducing emissions once diluted in the atmosphere is challenging.” Alan Andrews, a lawyer at ClientEarth, which won the supreme court case and is taking the government to court again , said: “Research should be focused on cutting air pollution at source, not on gimmicks which seek to treat the symptoms but not the causes of Britain’s air pollution crisis.
  • (9) Please, get rid of the gimmicks – the faux-concerned and impersonal feedback loop and the specious “choice” paradigm designed to soften us up for privatisation – and listen to your frontline staff.
  • (10) Seen once, it is a cool effect; twice through 10 times, a self-conscious gimmick; 65 times, something approaching a guiding ethic.
  • (11) Review: Amazon’s Fire Phone offers new gimmicks, old platform growing pains - Ars Technica Past tablet success isn't enough to guarantee a win for Amazon in the high-end smartphone game for Andrew Cunningham for Ars Technica: The problem is that even if all of your media lives in Amazon's cloud, phones running iOS or Google-approved Android can access all of it without the third-party app gap or FireOS' idiosyncrasies (the exception is Instant Video on Android, though rumour has it that Amazon will be releasing that app soon).
  • (12) Germany has told its second largest bank, Commerzbank, to rescue itself with a whole series of assets sales and creative accounting gimmicks that will, among other things, mean it is likely to cut lending again.
  • (13) Camera: Great for stills, but ultra HD is a gimmick The Note 3 packs the same camera as the Samsung Galaxy S4, which at 13-megapixels produces clean, colourful and sharp images in decent lighting.
  • (14) To sceptics, he was an opportunist prone to gimmicks – such as the attractive policewomen who paraded around Dalian on horseback when he ran the city.
  • (15) Cooper insisted that Labour's plans on immigration, which include trebling the maximum fine for employing illegal workers to �£30,000, were a contrast to the government's "gimmicks" such as text messages and "offensive" advertising vans.
  • (16) If Sony treats it like a gimmick, people will get tired of it as fast as they did with the 3D TV.” At the Morpheus event, Marks was very keen to stress that Sony understands the wider implications of VR.
  • (17) Cowell warns against gimmicks on this front: he didn’t like Channel 4’s The Singer Takes It All, for example, with its contestants moving forwards and backwards on conveyor belts as they sang, in response to live voting.
  • (18) It's a neat gimmick, but it won't get you very far.
  • (19) Although her first use of the new device resulted in protests from a van driver, she claims reactions from drivers have been positive since and rejects suggestions that the device may be seen as a gimmick or unnecessary.
  • (20) Young’s appointment was attacked by the shadow education secretary, Angela Rayner, as a PR gimmick.

Strategy


Definition:

  • (n.) The science of military command, or the science of projecting campaigns and directing great military movements; generalship.
  • (n.) The use of stratagem or artifice.

Example Sentences:

  • (1) Yet the Tory promise of fiscal rectitude prevailed in England Alexander had been in charge of Labour’s election strategy, but he could not strategise a victory over a 20-year-old Scottish nationalist who has not yet taken her finals.
  • (2) Parents of subjects at the experimental school were visited at home by a community health worker who provided individualized information on dental services and preventive strategies.
  • (3) All subjects completed the Coping Strategies Questionnaire, which measures the use and perceived effectiveness of a variety of cognitive and behavioral coping strategies in controlling and decreasing pain.
  • (4) After a discussion of the therapeutic relationship, several coping strategies which have been used successfully by many women are described and therapeutic applications are offered.
  • (5) Elderly women need to follow the same strategies as postmenopausal women with more emphasis on prevention of falls.
  • (6) Its articulation with content and process, the teaching strategies and learning outcomes for both students and faculty are discussed.
  • (7) They have actively intervened with governments, and particularly so in Africa.” José Luis Castro, president and chief executive officer of Vital Strategies, an organisation that promotes public health in developing countries, said: “The danger of tobacco is not an old story; it is the present.
  • (8) In order to develop a sampling strategy and a method for analyzing the circadian body temperature pattern, we monitored estimates of the temperature in four ways using rectal, oral, axillary and deep body temperature from the skin surface every hour for 72 consecutive hours in 10 normal control subjects.
  • (9) We describe both the three supportive psychotherapeutic steps, which may last months to years including subsequent dynamically psychotherapeutic strategies as well as the reactions of the auxiliary therapist function on the students.
  • (10) This article describes a method of selecting a potentially successful strategy using a combination of two factors: change target and level of change willingness and ability.
  • (11) C. parasitica mutant strains deficient in the production of endothiapepsin (eapA-) were constructed using a gene-replacement strategy.
  • (12) Cocktails of two or more BsAbs, selected to bind to multiple epitopes on ribosome-inactivating proteins and perhaps also on unwanted cells, could provide an important new strategy in immunotherapy.
  • (13) Changing conditions call for each Community Mental Health Center (CMHC) to develop a survival strategy based on its own standards and values.
  • (14) To confront this evil – and defeat it, standing together for our values, for our security, for our prosperity.” Merkel gave a strong endorsement of Cameron’s reform strategy, saying that Britain’s demands were “not just understandable, but worthy of support”.
  • (15) Although this operational classification does not produce etiologically homogeneous groups, it is believed to have pragmatic utility with respect to planning targeted surveillance and management strategies.
  • (16) Although a variety of new teaching strategies and materials are available in education today, medical education has been slow to move away from the traditional lecture format.
  • (17) Probably a mixed strategy will be to reduce the risk of HIV or IVDUs.
  • (18) Our studies suggest that the applicability of the HPRT gene probe strategy may be limited by (1) the low frequency of informative cases and (2) potential inappropriate methylation of the HPRT gene in a proportion of cases.
  • (19) The need for follow-up studies is stressed to allow assessment of the effectiveness of the intervention and to search for protective factors, successful coping skills, strategies and adaptational resources.
  • (20) The independent effects of pain and pain coping strategies, as well as the interaction effects between pain and pain coping strategies on depression, were evaluated cross-sectionally and prospectively over a 6-month interval.