What's the difference between puffery and puffing?

Puffery


Definition:

  • (n.) The act of puffing; bestowment of extravagant commendation.

Example Sentences:

  • (1) Also, hilariously thinks getting downgraded by "puffery" ratings agencies matters.
  • (2) After meaningless puffery about South Carolina being voted “the friendliest state”, Haley said: For many people in our state, the flag stands for traditions that are noble.
  • (3) In this typical piece of puffery, Knowles shows off her "temperature-controlled digital storage facility that contains virtually every photo of her", including one video diary entry in which she informs herself that she is going to listen to one of her own songs before having sex with her husband, which is one way to get in the mood, I guess.
  • (4) – but the uncomfortable fact remains that growing numbers of PRs are giving material to a diminishing band of reporters desperate to fill empty space with whatever puffery lands in their inboxes.
  • (5) So it seems like we have to rethink a strategy that is less military-based.” This was Stewart at his best; it’s also fair to say that some of the interviews, generally those with actors and authors, seem like mere puffery, a point with which Stewart agrees (he embraces criticism as eagerly as he deflects compliments).

Puffing


Definition:

  • (p. pr. & vb. n.) of Puff
  • () a. & n. from Puff, v. i. & t.

Example Sentences:

  • (1) A Puf- strain of Rhodobacter sphaeroides (PUFB1) was constructed by deleting a portion of the proximal region of the puf operon and inserting a kanamycin resistance gene cartridge.
  • (2) Chromosome banding patterns are very similar between tissues, but puffing patterns show considerable differences.
  • (3) The adjacent region, 23B2, is slightly puffed and displays typical RNP particles, some of which may be observed close to band 2-23B1,2.
  • (4) At the same time the RNA quantity increases by a factor of 2. thermal denaturation profiles of formaldehyde fixed chromosomes show that the Tm of this region in puffed and non puffed state differ by 10 degrees C. Moreover these profiles suggest that a large fraction of histone-bound DNA is destabilized during puffing.
  • (5) He huffed and puffed, gazed at the heavens at times, and at one point he accused the country’s foremost human rights officer of verballing him.
  • (6) Habitual smokers of perforation-ventilated cigarettes and of channel-ventilated cigarettes (18 male and 18 female subjects each; nicotine yield 0.1-0.3 mg, 0.2 mg, respectively) were compared with respect to different smoke exposure indicators and puffing behavior.
  • (7) The boosts for perforation-ventilated cigarettes remained unchanged and were reached with only moderately intensified puffing behavior.
  • (8) Where there were pictures of powerful women, the images tended to be subversive: the same photograph of a grimacing Theresa May was used to illustrate three different stories about the home secretary, and two of the three pictures of the German chancellor showed Angela Merkel puffing out her cheeks, looking mildly absurd.
  • (9) People don’t have sex within only one borough – an example of why balkanisation is more expensive than collectivism The immediate anxiety was that elected officials are often not public health experts: you might get a very enlightened council, who understood the needs of the disenfranchised and prioritised them; or you might get a bunch of puffed-up moralists who spent their syphilis budget on a new aqua aerobics provision for the overweight.
  • (10) Southern blot analysis demonstrated that in PUFB1, the defective copy of the puf operon had replaced, through homologous recombination, the normal chromosomal copy.
  • (11) Heat a little oil in a pan then cook the dumplings until crisp and puffed, then roll in the cinnamon sugar.
  • (12) Fluorescence polarization measurements of the lipopholic probe, 1, 6-diphenyl-1,3,5-hexatriene (DPH), in the purified lymphocyte plasmalemma from mice fed a diet high in PUF indicated an increase in mobility.
  • (13) The pufBA messages, which end in a large intercistronic stem-loop structure, are long-lived processing products of the puf operon transcripts.
  • (14) The best subset of predictors, especially with respect to puffing parameters, was found to vary considerably across smoking conditions and dependent variables.
  • (15) The influence of temperature (17 and 31 degrees) on the maternal effect of mutation Puffed (Pu) in Drosophila hybrids has been studied.
  • (16) Last month I was given unrestricted access to the enormous archive the PCGG has assembled in its years of global detective work: the president’s handwritten diary, frequently puffed with self-regard; the notepaper headed “From the office of the president”, with scribbled sums endlessly totting up his cash; minutes of company meetings with his comments scrawled in the margins; contracts; “side agreements”; records of multiple bank accounts; hundreds of share certificates; private investigators’ reports; and tens of thousands of pages of court judgments.
  • (17) The polytene chromosome puffing patterns of Drosophila guanche were established and compared with those of Drosophila subobscura.
  • (18) David Cameron was “pumped up” ; Russell Brand and Ed Miliband exchanged “aint’s” and “innits” and puffed out their chests.
  • (19) The individual response to smoke might be assessed by an analysis of puffing on a single cigarette.
  • (20) Neither between-subject consistency nor within-subject reproducibility was improved by this paced puffing procedure, despite apparent topographical control.

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