What's the difference between sell and undersell?

Sell


Definition:

  • (n.) Self.
  • (n.) A sill.
  • (n.) A cell; a house.
  • (n.) A saddle for a horse.
  • (n.) A throne or lofty seat.
  • (v. t.) To transfer to another for an equivalent; to give up for a valuable consideration; to dispose of in return for something, especially for money.
  • (v. t.) To make a matter of bargain and sale of; to accept a price or reward for, as for a breach of duty, trust, or the like; to betray.
  • (v. t.) To impose upon; to trick; to deceive; to make a fool of; to cheat.
  • (v. i.) To practice selling commodities.
  • (v. i.) To be sold; as, corn sells at a good price.
  • (n.) An imposition; a cheat; a hoax.

Example Sentences:

  • (1) Several selling VCs were also Google investors; one sat on Google's board.
  • (2) No one has jobs,” said Annie, 45, who runs a street stall selling fried chicken and rice in the Matongi neighbourhood.
  • (3) A failure to reach a solution would potentially leave 200,000 homes without affordable cover, leaving owners unable to sell their properties and potentially exposing them to financial hardship.
  • (4) If Clegg's concerns do broadly accord with Cameron's, how will the PM sell such a big U-turn to his increasingly anti-Clegg backbenchers?
  • (5) After two placings of shares with institutional investors which began two years ago, the government has been selling shares by “dribbling” them into the market.
  • (6) Meanwhile, Brighton rock duo Royal Blood top this week's album chart with their self-titled album, scoring the UK's fastest selling British rock debut in three years.
  • (7) The group set aside £3.2bn to cover PPI mis-selling in 2011.
  • (8) Even so, the release of the first-half figures could help clear the way for the chancellor, George Osborne, to start selling off the taxpayer’s 79% stake in the bank, a legacy of the institution’s 2008 bailout.
  • (9) It’s not like there’s a simple answer.” Vassilopoulos said: “The media is all about entertainment.” “I don’t think they sell too many papers or get too many advertisements because of their coverage of income inequality,” said Calvert.
  • (10) Giving voice to that sentiment the mass-selling daily newspaper Ta Nea dedicated its front-page editorial to what it hoped would soon be the group's demise, describing Alexopoulos' desertion as a "positive development".
  • (11) And we will sell those assets that can be managed better by the private sector.
  • (12) At the same time, however, he has backed the quality of the technology that the company is developing and resisted pressure to sell off underperforming businesses.
  • (13) In Wednesday’s budget speech , George Osborne acknowledged there had been a big rise in overseas suppliers storing goods in Britain and selling them online without paying VAT.
  • (14) Apple could quite possibly afford to promise to pay out 80% of its streaming iTunes income, especially if such a service helped it sell more iPhones and iPads, where the margins are bigger.
  • (15) It acts as a one-stop shop bringing together credit unions and other organisations, such as Five Lamps , a charity providing loans, and white-goods providers willing to sell products with low-interest repayments.
  • (16) For an industry built on selling ersatz rebellion to teenagers, finding the moral high ground was always going to be tricky.
  • (17) The newspaper is the brainchild of Jaime Villalobos, who saw homeless people selling The Big Issue while he was studying natural resource management in Newcastle.
  • (18) She knew that Ford needed parts for the best-selling truck in America, and she knew how to make them.
  • (19) Japan needs to sell whale meat at a competitive price, similar to that of pork or chicken, and to do that it needs to increase its annual catch."
  • (20) Rawlins bought a stake in Stoke City in 2000, where he'd been a season ticket-holder from the age of five, after selling off his IT consultancy company and joined the board.

Undersell


Definition:

  • (v. t.) To sell the same articles at a lower price than; to sell cheaper than.

Example Sentences:

  • (1) To describe the singer's stately pleasure dome as Paisley Park West would be to undersell it: as LA pieds-a-terre go, this marbled movie-star crib takes some beating.
  • (2) But judge Matthew d'Ancona said: "To describe the novel as merely a roman à clef about that case is to undersell it dramatically.
  • (3) Coyly underselling its appeal There’s a bit in Evans’s introduction to the manifesto where she says “Ukip’s policies have been developed not to catch the public imagination”, which seems an odd way to go about attracting votes.
  • (4) What is generally agreed even by his friends is that Dr Venter rarely undersells his work: every advance he makes is a breakthrough.
  • (5) The business secretary also used his interview to hit back at the Commons business select committee's claims that the government had lost the taxpayer £1bn by underselling Royal Mail.

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