What's the difference between advertise and hype?

Advertise


Definition:

  • (v. t.) To give notice to; to inform or apprise; to notify; to make known; hence, to warn; -- often followed by of before the subject of information; as, to advertise a man of his loss.
  • (v. t.) To give public notice of; to announce publicly, esp. by a printed notice; as, to advertise goods for sale, a lost article, the sailing day of a vessel, a political meeting.

Example Sentences:

  • (1) It transpired that in 65% of the analysed advertisements explicit or implicit claims were made.
  • (2) Do [MPs] remember the madness of those advertisements that talked of the cool fresh mountain air of menthol cigarettes?
  • (3) John Lewis’s marketing, advertising and reputation are all built on their promises of good customer services, and it is a large part of what still drives people to their stores despite cheaper online outlets.
  • (4) What happened in the past was that if smugglers are sure that European boats are patrolling very close to the Libyan coast, then traffickers use this opportunity to advertise, and say to potential irregular migrants: ‘You will be sure to reach the European coast.
  • (5) It’s not like there’s a simple answer.” Vassilopoulos said: “The media is all about entertainment.” “I don’t think they sell too many papers or get too many advertisements because of their coverage of income inequality,” said Calvert.
  • (6) Time suggests that the FBI inquiry has been extended from a relatively narrow look at alleged malpractices by News Corp in America into a more general inquiry into whether the company used possibly illegal strongarm tactics to browbeat rival firms, following allegations of computer hacking made by retail advertising company Floorgraphics.
  • (7) He says has hit his recruitment targets each year by using mailouts, radio campaigns, newspaper advertisements and visiting the homes of potential students.
  • (8) BAML said that it does not expect "revolution" in ITV's strategic announcement next week, more "evolution", but did say that "advertising alone is no longer enough to maximise the value of ITV's audiences".
  • (9) Faulkner said: "Tobacco packaging is the last way in which the tobacco industry can advertise and market its lethal products; we have now stopped all conventional advertising and the retail display ban will come into in full effect in 2015.
  • (10) News International executives are also understood to have been testing the water for a potentially swift launch of a Sunday edition of the Sun as a replacement for NoW, which published the final issue in its 168-year history on Sunday, in conversations with advertisers and media buyers.
  • (11) What we’re saying is the advertising is false.” Prosecutors are not asking the court to halt the company’s services while the suit proceeds.
  • (12) "In editorial terms, the journalists will not be involved in any of the dealing with advertisers or with the scheduling of the ads," he wrote on his blog on the BBC's website.
  • (13) In a month where the price of the paper increased its price to £1.40 on weekdays and £2.30 on a Saturdayand launched the "Own the Weekend" advertising campaign, the headline figure increased by 0.11% to 204,440, the third month-on-month increase in a row.
  • (14) Retail advertising fell 8% year on year and classified advertising fell 19% for the period.
  • (15) The FSA last month published a report by Professor Gerard Hastings which concluded that advertising to children does have an effect on their food preferences, purchasing behaviour and consumption, and that these effects occur not just at brand level, but also for different types of food.
  • (16) The matter of clothing is closely related to another of Wimbledon’s quiet triumphs: the almost total lack of corporate graffiti in the form of logos and advertising.
  • (17) McCall and her ad director, Stuart Taylor, have also managed to offer 'page dominance' to all but the smallest potential advertisers, meaning that big ads will not be diluted down by having smaller slots alongside them.
  • (18) A 1977 Apple II computer sits in the background, near a poster that reads "Think" – presumably a nod to Apple's "Think different" advertising campaign of the late 1990s.
  • (19) "If you don't want my gear [on TV], I've got plenty of other places to take it," Jamie Oliver told advertisers last autumn, brazenly and a tad cheekily, at a Channel 4 "upfront" preview presentation of its 2014 schedule.
  • (20) The UK's biggest advertiser-funded broadcaster, which hoovers up almost £1 in every £2 spent on free-to-air TV commercials, still derived almost 75% of its £2.2bn in total revenues last year from this source.

Hype


Definition:

Example Sentences:

  • (1) The hype of thewhole week blew up in one overreaction from me.
  • (2) Hopefully a dramatic, seven games series that lives up to all of the advance hype.
  • (3) During his MIPCOM keynote, he also took a pop at Rising Star, a much-hyped format that saw a wall lowered to reveal contestants to the studio audience if enough people voted at home.
  • (4) Derbies generally struggle to live up to their billing and this one had no chance of matching the hype and hope that went before, yet until Scholes applied his splendid coup de grâce it bore an unexpected resemblance to a mere end-of-season game.
  • (5) We played to the hype and hated each other and for what?"
  • (6) Just as Hernández's hot start at Manchester United has regressed into a more modest level of production, McInerney's failed to fulfill the hype.
  • (7) Sunderland and Middlesbrough in Premier League peril Read more Karanka is not alone in observing that “when Gastón plays well, it makes a big difference to us” but acknowledges he has never quite fulfilled the hype which accompanied his £12m move from Bologna to Southampton four years ago.
  • (8) While many fans did not buy too much into the patriotic hype around their team’s chances in the tournament the ending just seemed sadistic.
  • (9) A senior MoD source said: “Despite the continuing conspiracy theories and associated hype in the media, the reality is that there are no US Remotely Piloted Air System support facilities operating anywhere in the UK.” But the human rights group Reprieve said that the job specifications indicated UK complicity in the US drone programme.
  • (10) These two cars will be followed in March 2011 by the heavily hyped Nissan Leaf , a five-seater mass market electric car capable of running 100 miles between charges.
  • (11) In my job as chief prosecutor, where my focus was on reviewing cases for potential criminal prosecution, it was obvious the label was mostly hype.
  • (12) A few months later he was a member of the US senate and by early 2006 he was firmly hyped as the man destined to save the Democratic party.
  • (13) Sky Sports always seems convinced it is world class in at least two disciplines – broadcasting and marketing – hyping what it has to the maximum.
  • (14) But if you look through all the hype it is clear they do not have a structured plan for how they would run the country, keeping the debt down and tackling unemployment."
  • (15) He was afraid his statement would end up in the press and was concerned about "media hype".
  • (16) Northern Ireland has moved on and I believe that all the talk about a ‘hard border’ is hyped up for party political purposes.” To help Elliott retain the seat for unionism, the Democratic Unionist party has stepped aside to give him a free run.
  • (17) At least director JJ Abrams had a sense of humour about the hype machine when he teased a "sneak peek" of a scanty three frames of Star Trek Into Darkness on Conan O'Brien.
  • (18) The company could once rely on growing sales for its hit products even after their hype-fueled launches.
  • (19) But the gags mask a nervousness: 'People are worried to death before he even throws it,' says Pulis; 'Probably because it's been hyped up so much,' Delap responds.
  • (20) Fact is they are fooling the fans fighting all these bums on the back of my name to hype his fights and profile saying I’m running scared.” Eddie Hearn (@EddieHearn) made but enough of the insults.