What's the difference between advertisement and marketing?

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Definition:

  • (n.) The act of informing or notifying; notification.
  • (n.) Admonition; advice; warning.
  • (n.) A public notice, especially a paid notice in some public print; anything that advertises; as, a newspaper containing many advertisements.

Example Sentences:

  • (1) It transpired that in 65% of the analysed advertisements explicit or implicit claims were made.
  • (2) Do [MPs] remember the madness of those advertisements that talked of the cool fresh mountain air of menthol cigarettes?
  • (3) John Lewis’s marketing, advertising and reputation are all built on their promises of good customer services, and it is a large part of what still drives people to their stores despite cheaper online outlets.
  • (4) What happened in the past was that if smugglers are sure that European boats are patrolling very close to the Libyan coast, then traffickers use this opportunity to advertise, and say to potential irregular migrants: ‘You will be sure to reach the European coast.
  • (5) It’s not like there’s a simple answer.” Vassilopoulos said: “The media is all about entertainment.” “I don’t think they sell too many papers or get too many advertisements because of their coverage of income inequality,” said Calvert.
  • (6) Time suggests that the FBI inquiry has been extended from a relatively narrow look at alleged malpractices by News Corp in America into a more general inquiry into whether the company used possibly illegal strongarm tactics to browbeat rival firms, following allegations of computer hacking made by retail advertising company Floorgraphics.
  • (7) He says has hit his recruitment targets each year by using mailouts, radio campaigns, newspaper advertisements and visiting the homes of potential students.
  • (8) BAML said that it does not expect "revolution" in ITV's strategic announcement next week, more "evolution", but did say that "advertising alone is no longer enough to maximise the value of ITV's audiences".
  • (9) Faulkner said: "Tobacco packaging is the last way in which the tobacco industry can advertise and market its lethal products; we have now stopped all conventional advertising and the retail display ban will come into in full effect in 2015.
  • (10) News International executives are also understood to have been testing the water for a potentially swift launch of a Sunday edition of the Sun as a replacement for NoW, which published the final issue in its 168-year history on Sunday, in conversations with advertisers and media buyers.
  • (11) What we’re saying is the advertising is false.” Prosecutors are not asking the court to halt the company’s services while the suit proceeds.
  • (12) "In editorial terms, the journalists will not be involved in any of the dealing with advertisers or with the scheduling of the ads," he wrote on his blog on the BBC's website.
  • (13) In a month where the price of the paper increased its price to £1.40 on weekdays and £2.30 on a Saturdayand launched the "Own the Weekend" advertising campaign, the headline figure increased by 0.11% to 204,440, the third month-on-month increase in a row.
  • (14) Retail advertising fell 8% year on year and classified advertising fell 19% for the period.
  • (15) The FSA last month published a report by Professor Gerard Hastings which concluded that advertising to children does have an effect on their food preferences, purchasing behaviour and consumption, and that these effects occur not just at brand level, but also for different types of food.
  • (16) The matter of clothing is closely related to another of Wimbledon’s quiet triumphs: the almost total lack of corporate graffiti in the form of logos and advertising.
  • (17) McCall and her ad director, Stuart Taylor, have also managed to offer 'page dominance' to all but the smallest potential advertisers, meaning that big ads will not be diluted down by having smaller slots alongside them.
  • (18) A 1977 Apple II computer sits in the background, near a poster that reads "Think" – presumably a nod to Apple's "Think different" advertising campaign of the late 1990s.
  • (19) "If you don't want my gear [on TV], I've got plenty of other places to take it," Jamie Oliver told advertisers last autumn, brazenly and a tad cheekily, at a Channel 4 "upfront" preview presentation of its 2014 schedule.
  • (20) The UK's biggest advertiser-funded broadcaster, which hoovers up almost £1 in every £2 spent on free-to-air TV commercials, still derived almost 75% of its £2.2bn in total revenues last year from this source.

Marketing


Definition:

  • (p. pr. & vb. n.) of Market
  • (n.) The act of selling or of purchasing in, or as in, a market.
  • (n.) Articles in, or from, a market; supplies.

Example Sentences:

  • (1) Two of the largest markets are Germany and South Korea, often held up as shining examples of export-led economies.
  • (2) In the bars of Antwerp and the cafes of Bruges, the talk is less of Christmas markets and hot chocolate than of the rising cost of financing a national debt which stands at 100% of annual national income.
  • (3) "Britain needs to be in the room when the euro countries meet," he said, "so that it can influence the argument and ensure that what the 17 do will not damage the market or British interests.
  • (4) Since the start of this week, markets have been more cautious, with bond yields in Spain reaching their highest levels in four months on Tuesday amid concern about the scale of the austerity measures being imposed by the government and fears that the country might need a bailout.
  • (5) The reason for the rise in Android's market share on both sides of the Atlantic is the increased number of devices that use the software.
  • (6) "This was very strategic and it was in line of the ideology of the Bush administration which has been to put in place a free market and conservative agenda."
  • (7) BT Sport's marketing manager, Alfredo Garicoche, is more effusive still: "We're not thinking for the next two or three years, we're thinking for the next 20 or 30 years and even longer.
  • (8) Two fully matured specimens were collected from the blood vessel of two fish, Theragra chalcogramma, which was bought at the Emun market of Seoul in May, 1985.
  • (9) John Lewis’s marketing, advertising and reputation are all built on their promises of good customer services, and it is a large part of what still drives people to their stores despite cheaper online outlets.
  • (10) Furthermore, the backing away from any specific yield targets is exactly the lack of clarity that the FX market will not like."
  • (11) Unions have complained about the process for Chinese-backed companies to bring overseas workers to Australia for projects worth at least $150m, because the memorandum of understanding says “there will be no requirement for labour market testing” to enter into an investment facilitation arrangements (IFA).
  • (12) But that gross margin only includes the cost of paying drivers as a cost of revenue, classifying everything else, such as operations, R&D, and sales and marketing, as “operating expenses”.
  • (13) Speaking to pro-market thinktank Reform, Milburn called for “more competition” and said the shadow health team were making a “fundamental political misjudgment” by attempting to roll back policies he had overseen.
  • (14) It argues that much of the support of for-profits derives from American market ideology and the assumption that the search for profits leads to efficiency in production.
  • (15) The history of tobacco production and marketing is sketched, and the literature on chronic diseases related to smoking is summarized for the Pacific region.
  • (16) The figures, published in the company’s annual report , triggered immediate anger from fuel poverty campaigners who noted that energy suppliers had just been rapped over the knuckles by the Competition and Markets Authority (CMA) for overcharging .
  • (17) Those sort of year-to-year comparisons can be helpful to visualise changes in the market landscape, but in fast-changing markets it's not enough just to quote a single number.
  • (18) David Blunkett, not Straw, was the home secretary at the time the decision was taken to allow Poles and others immediate access to the British labour market.
  • (19) UK agriculture, it argues, “is much more dependent on EU markets than the EU is on the UK”.
  • (20) But that promise was beginning to startle the markets, which admire Monti’s appetite for austerity and fear the free spending and anti-European views of some Italian politicians.