What's the difference between advertising and bias?

Advertising


Definition:

  • (p. pr. & vb. n.) of Advertise

Example Sentences:

  • (1) It transpired that in 65% of the analysed advertisements explicit or implicit claims were made.
  • (2) Do [MPs] remember the madness of those advertisements that talked of the cool fresh mountain air of menthol cigarettes?
  • (3) John Lewis’s marketing, advertising and reputation are all built on their promises of good customer services, and it is a large part of what still drives people to their stores despite cheaper online outlets.
  • (4) What happened in the past was that if smugglers are sure that European boats are patrolling very close to the Libyan coast, then traffickers use this opportunity to advertise, and say to potential irregular migrants: ‘You will be sure to reach the European coast.
  • (5) It’s not like there’s a simple answer.” Vassilopoulos said: “The media is all about entertainment.” “I don’t think they sell too many papers or get too many advertisements because of their coverage of income inequality,” said Calvert.
  • (6) Time suggests that the FBI inquiry has been extended from a relatively narrow look at alleged malpractices by News Corp in America into a more general inquiry into whether the company used possibly illegal strongarm tactics to browbeat rival firms, following allegations of computer hacking made by retail advertising company Floorgraphics.
  • (7) He says has hit his recruitment targets each year by using mailouts, radio campaigns, newspaper advertisements and visiting the homes of potential students.
  • (8) BAML said that it does not expect "revolution" in ITV's strategic announcement next week, more "evolution", but did say that "advertising alone is no longer enough to maximise the value of ITV's audiences".
  • (9) Faulkner said: "Tobacco packaging is the last way in which the tobacco industry can advertise and market its lethal products; we have now stopped all conventional advertising and the retail display ban will come into in full effect in 2015.
  • (10) News International executives are also understood to have been testing the water for a potentially swift launch of a Sunday edition of the Sun as a replacement for NoW, which published the final issue in its 168-year history on Sunday, in conversations with advertisers and media buyers.
  • (11) What we’re saying is the advertising is false.” Prosecutors are not asking the court to halt the company’s services while the suit proceeds.
  • (12) "In editorial terms, the journalists will not be involved in any of the dealing with advertisers or with the scheduling of the ads," he wrote on his blog on the BBC's website.
  • (13) In a month where the price of the paper increased its price to £1.40 on weekdays and £2.30 on a Saturdayand launched the "Own the Weekend" advertising campaign, the headline figure increased by 0.11% to 204,440, the third month-on-month increase in a row.
  • (14) Retail advertising fell 8% year on year and classified advertising fell 19% for the period.
  • (15) The FSA last month published a report by Professor Gerard Hastings which concluded that advertising to children does have an effect on their food preferences, purchasing behaviour and consumption, and that these effects occur not just at brand level, but also for different types of food.
  • (16) The matter of clothing is closely related to another of Wimbledon’s quiet triumphs: the almost total lack of corporate graffiti in the form of logos and advertising.
  • (17) McCall and her ad director, Stuart Taylor, have also managed to offer 'page dominance' to all but the smallest potential advertisers, meaning that big ads will not be diluted down by having smaller slots alongside them.
  • (18) A 1977 Apple II computer sits in the background, near a poster that reads "Think" – presumably a nod to Apple's "Think different" advertising campaign of the late 1990s.
  • (19) "If you don't want my gear [on TV], I've got plenty of other places to take it," Jamie Oliver told advertisers last autumn, brazenly and a tad cheekily, at a Channel 4 "upfront" preview presentation of its 2014 schedule.
  • (20) The UK's biggest advertiser-funded broadcaster, which hoovers up almost £1 in every £2 spent on free-to-air TV commercials, still derived almost 75% of its £2.2bn in total revenues last year from this source.

Bias


Definition:

  • (n.) A weight on the side of the ball used in the game of bowls, or a tendency imparted to the ball, which turns it from a straight line.
  • (n.) A leaning of the mind; propensity or prepossession toward an object or view, not leaving the mind indifferent; bent; inclination.
  • (n.) A wedge-shaped piece of cloth taken out of a garment (as the waist of a dress) to diminish its circumference.
  • (n.) A slant; a diagonal; as, to cut cloth on the bias.
  • (a.) Inclined to one side; swelled on one side.
  • (a.) Cut slanting or diagonally, as cloth.
  • (adv.) In a slanting manner; crosswise; obliquely; diagonally; as, to cut cloth bias.
  • (v. t.) To incline to one side; to give a particular direction to; to influence; to prejudice; to prepossess.

Example Sentences:

  • (1) Such a decrease significantly biased survival (p = 0.001).
  • (2) Even though attempts to generalize the data from childbearing women to women of childbearing age have an inherent conservative bias, the results of our study suggest that 988 women (95% CI 713 to 1336) aged 15 to 44 years in Quebec had HIV infection in 1989.
  • (3) These deficiencies in the data compromise HIV surveillance based on diagnostic testing, and supplementary bias-free data are needed.
  • (4) In addition, despite the fact that the differences constitutes an information bias, the bias occurs in the same direction and magnitude in all the various subgroups and thus is nondifferential.
  • (5) However, each of the studies had numerous methodological flaws which biased their results against finding a relationship: either their outcome measures had questionable validity, their research designs were inappropriate, or the statistical analyses were poorly conceived.
  • (6) Methods to minimize bias in the design and implementation of consultation-liaison research are suggested.
  • (7) Results were inconsistent with both the feature detector fatigue and response bias hypothesis.
  • (8) Special conditions apply for the scoring of a first and a last bone stage in a sequence, which will introduce less bias in the estimation of individual skeletal maturity with the MAT-method than with the TW-method.
  • (9) The greater use of health services for female children probably accounts for the female-biased sex ratio among the Mukogodo.
  • (10) The possibility that selective bias or unmeasured environmental differences might explain the difference in BP between the two groups is discussed.
  • (11) In Study 4, attributional biases and deficits were found to be positively correlated with the rate of reactive aggression (but not proactive aggression) displayed in free play with peers (N = 127).
  • (12) Significant biases in the distribution of cases of babesiosis were found with regard to season (P < 0,05), sex (P < 0,001) and coat colour (P < 0.01).
  • (13) This suggests that monitoring heart rate during limited portions of the day will provide a biased estimate of overall heart rate.
  • (14) Analogous biases and solutions apply to other sampling problems in health services research.
  • (15) Only eye position proved statistically significant; straight-ahead eye position induced more bias than did fixation of the visual stimulus.
  • (16) A model was investigated which simulated choices one may have between disease classification tests, to determine how the required sample size and bias in the estimates of the risk ratio and risk difference varied between tests.
  • (17) Paradigm relies heavily on social science research and analysis to help companies identify and address the specific barriers and unconscious biases that might be affecting their diversity efforts: things like anonymizing resumes so that employers can’t tell a candidate’s gender or ethnicity, or modifying a salary negotiation process that places women and minorities at a disadvantage.
  • (18) We confirm that sera from patients on intravenous therapy with lidocaine exhibit a positive bias in results for creatinine but that lidocaine itself does not interfere.
  • (19) We discuss advantages and disadvantages of total randomization, of Zelen-type randomization procedures, of Efron-type procedures vs more classical blocking procedures to control the balance between groups, and of Simon-Pocock-type procedures vs more classical stratification for controlling possible biases in prognostic factors.
  • (20) (4) R(XY)(t,tau) is a biased estimator of the shape of h(t), generally over-estimating both its time to peak and its rise time.