What's the difference between advertising and masthead?

Advertising


Definition:

  • (p. pr. & vb. n.) of Advertise

Example Sentences:

  • (1) It transpired that in 65% of the analysed advertisements explicit or implicit claims were made.
  • (2) Do [MPs] remember the madness of those advertisements that talked of the cool fresh mountain air of menthol cigarettes?
  • (3) John Lewis’s marketing, advertising and reputation are all built on their promises of good customer services, and it is a large part of what still drives people to their stores despite cheaper online outlets.
  • (4) What happened in the past was that if smugglers are sure that European boats are patrolling very close to the Libyan coast, then traffickers use this opportunity to advertise, and say to potential irregular migrants: ‘You will be sure to reach the European coast.
  • (5) It’s not like there’s a simple answer.” Vassilopoulos said: “The media is all about entertainment.” “I don’t think they sell too many papers or get too many advertisements because of their coverage of income inequality,” said Calvert.
  • (6) Time suggests that the FBI inquiry has been extended from a relatively narrow look at alleged malpractices by News Corp in America into a more general inquiry into whether the company used possibly illegal strongarm tactics to browbeat rival firms, following allegations of computer hacking made by retail advertising company Floorgraphics.
  • (7) He says has hit his recruitment targets each year by using mailouts, radio campaigns, newspaper advertisements and visiting the homes of potential students.
  • (8) BAML said that it does not expect "revolution" in ITV's strategic announcement next week, more "evolution", but did say that "advertising alone is no longer enough to maximise the value of ITV's audiences".
  • (9) Faulkner said: "Tobacco packaging is the last way in which the tobacco industry can advertise and market its lethal products; we have now stopped all conventional advertising and the retail display ban will come into in full effect in 2015.
  • (10) News International executives are also understood to have been testing the water for a potentially swift launch of a Sunday edition of the Sun as a replacement for NoW, which published the final issue in its 168-year history on Sunday, in conversations with advertisers and media buyers.
  • (11) What we’re saying is the advertising is false.” Prosecutors are not asking the court to halt the company’s services while the suit proceeds.
  • (12) "In editorial terms, the journalists will not be involved in any of the dealing with advertisers or with the scheduling of the ads," he wrote on his blog on the BBC's website.
  • (13) In a month where the price of the paper increased its price to £1.40 on weekdays and £2.30 on a Saturdayand launched the "Own the Weekend" advertising campaign, the headline figure increased by 0.11% to 204,440, the third month-on-month increase in a row.
  • (14) Retail advertising fell 8% year on year and classified advertising fell 19% for the period.
  • (15) The FSA last month published a report by Professor Gerard Hastings which concluded that advertising to children does have an effect on their food preferences, purchasing behaviour and consumption, and that these effects occur not just at brand level, but also for different types of food.
  • (16) The matter of clothing is closely related to another of Wimbledon’s quiet triumphs: the almost total lack of corporate graffiti in the form of logos and advertising.
  • (17) McCall and her ad director, Stuart Taylor, have also managed to offer 'page dominance' to all but the smallest potential advertisers, meaning that big ads will not be diluted down by having smaller slots alongside them.
  • (18) A 1977 Apple II computer sits in the background, near a poster that reads "Think" – presumably a nod to Apple's "Think different" advertising campaign of the late 1990s.
  • (19) "If you don't want my gear [on TV], I've got plenty of other places to take it," Jamie Oliver told advertisers last autumn, brazenly and a tad cheekily, at a Channel 4 "upfront" preview presentation of its 2014 schedule.
  • (20) The UK's biggest advertiser-funded broadcaster, which hoovers up almost £1 in every £2 spent on free-to-air TV commercials, still derived almost 75% of its £2.2bn in total revenues last year from this source.

Masthead


Definition:

  • (n.) The top or head of a mast; the part of a mast above the hounds.
  • (v. t.) To cause to go to the masthead as a punishment.

Example Sentences:

  • (1) It could be a melancholic experience, reflecting the state of the left in general – clipping off the mastheads at the end of the week of all the unsold copies of Weekly Worker , International Communist Current and Lalkar , making odd smelling vegan drinks for the older members of the co-op, ringing up a number left by someone who'd ordered Men are from Mars, Women are from Venus to tell them their book had arrived and finding that it had been ordered by a person now deceased.
  • (2) The title will simply be called the Sun, with an identical masthead to the daily, and insiders have been at pains to make it clear that the newspaper is not a "Sun on Sunday" – but instead simply a Sunday edition of the newspaper that will have some "specialist staff" but without its own editor.
  • (3) The only News Corp heritage masthead to rank in the top 10 is the Herald Sun, although news.com.au is No.
  • (4) The continued sniping between Rinehart and the board comes after three weeks of major upheavals at Fairfax, during which the company announced it was cutting 1,900 jobs, converting its two flagship mastheads from broadsheets to tabloids, and closing its two main printing presses.
  • (5) I have been increasingly uncomfortable with the “drawbridges” rhetoric on immigration of the far right, and was horrified to see similar suggestions on leaflets under Labour party mastheads.
  • (6) Many quoted Evelyn Beatrice Hall’s expression of Voltaire’s beliefs: “I do not agree with what you have to say, but I’ll defend to the death your right to say it.’’ When the Charlie Hebdo website , which was down for much of the day, came back online it carried the phrase Je Suis Charlie in bold letters, with Charlie written in the font of the publication’s masthead.
  • (7) A final question mark as to that goal perhaps comes from the diversity of otherwise of the site’s masthead.
  • (8) The newspaper costs 50p and the masthead describes it as “The newspaper that supports an independent Scotland”.
  • (9) However, Fairfax Media and some News Corp mastheads do not generally link to other news sources, while the Daily Mail and Guardian Australia do.
  • (10) DMA will be contacting News Corp after discovering repeated examples of stories and pictures being taken from MailOnline in recent weeks, without proper attribution or internet linking.” A News Corp Australia spokesman said: "We stand by the fact that we believe the Daily Mail Australia is breaching our copyright by lifting substantial slabs of original content from a large number of articles from our mastheads."
  • (11) The company's Australian mastheads include The Australian, the Herald Sun and Daily Telegraph.
  • (12) The working title on last weekend's dummy was "Sunday" and broke with the conventional "redtop" format for popular tabloids with a yellow and white masthead.
  • (13) A News Corp spokesman said: "We have taken this action because we believe the Daily Mail Australia is breaching our copyright by lifting substantial slabs of original content from a large number of articles from our mastheads."
  • (14) To run all this he has established a brand management business, employing dozens of people: a TV production company through which he controls both the product and the fees, a production line for the books, a collection of branded foods and cooking implements, the Jamie's Italian brand of mid-market restaurants, even a magazine with his name on the masthead, à la Oprah.
  • (15) The program has demonstrably failed to apply the same ‘recognised standards of objective journalism’ to which it is bound by statute and which it expects of the media each week.” In the interview, Mitchell was as open as he has ever been about the newspaper’s financial status, conceding that the masthead was not profitable and had not been so since 2008.
  • (16) By having our journalists and contributors feature with prominence in our campaign and [TV commercials], we are effectively communicating the core of what we offer readers.” A News Corp Australia spokesman told Guardian Australia: “Among other things, the campaign highlights that our mastheads deliver outstanding local news coverage.
  • (17) Cleveland was founded in 1796 by General Moses Cleaveland; the spelling changed in 1831 when the “a” was dropped to fit the city’s name on a newspaper masthead.
  • (18) At the heart of the changes, which will see the return of "London" to the paper's masthead, is a change of tone that will emphasise the positive and move away from what Greig and, he says, readers saw as a relentlessly negative tone.
  • (19) The letter sent to retailers showing The National’s masthead.
  • (20) At First Look, behind-the-scenes Laura Poitras is one of two main female names on a virtual masthead that just added John Cook from Gawker ( to run Greenwald’s magazine ) to join Matt Taibbi of Rolling Stone ( to lead his own ).