What's the difference between advertising and promoting?

Advertising


Definition:

  • (p. pr. & vb. n.) of Advertise

Example Sentences:

  • (1) It transpired that in 65% of the analysed advertisements explicit or implicit claims were made.
  • (2) Do [MPs] remember the madness of those advertisements that talked of the cool fresh mountain air of menthol cigarettes?
  • (3) John Lewis’s marketing, advertising and reputation are all built on their promises of good customer services, and it is a large part of what still drives people to their stores despite cheaper online outlets.
  • (4) What happened in the past was that if smugglers are sure that European boats are patrolling very close to the Libyan coast, then traffickers use this opportunity to advertise, and say to potential irregular migrants: ‘You will be sure to reach the European coast.
  • (5) It’s not like there’s a simple answer.” Vassilopoulos said: “The media is all about entertainment.” “I don’t think they sell too many papers or get too many advertisements because of their coverage of income inequality,” said Calvert.
  • (6) Time suggests that the FBI inquiry has been extended from a relatively narrow look at alleged malpractices by News Corp in America into a more general inquiry into whether the company used possibly illegal strongarm tactics to browbeat rival firms, following allegations of computer hacking made by retail advertising company Floorgraphics.
  • (7) He says has hit his recruitment targets each year by using mailouts, radio campaigns, newspaper advertisements and visiting the homes of potential students.
  • (8) BAML said that it does not expect "revolution" in ITV's strategic announcement next week, more "evolution", but did say that "advertising alone is no longer enough to maximise the value of ITV's audiences".
  • (9) Faulkner said: "Tobacco packaging is the last way in which the tobacco industry can advertise and market its lethal products; we have now stopped all conventional advertising and the retail display ban will come into in full effect in 2015.
  • (10) News International executives are also understood to have been testing the water for a potentially swift launch of a Sunday edition of the Sun as a replacement for NoW, which published the final issue in its 168-year history on Sunday, in conversations with advertisers and media buyers.
  • (11) What we’re saying is the advertising is false.” Prosecutors are not asking the court to halt the company’s services while the suit proceeds.
  • (12) "In editorial terms, the journalists will not be involved in any of the dealing with advertisers or with the scheduling of the ads," he wrote on his blog on the BBC's website.
  • (13) In a month where the price of the paper increased its price to £1.40 on weekdays and £2.30 on a Saturdayand launched the "Own the Weekend" advertising campaign, the headline figure increased by 0.11% to 204,440, the third month-on-month increase in a row.
  • (14) Retail advertising fell 8% year on year and classified advertising fell 19% for the period.
  • (15) The FSA last month published a report by Professor Gerard Hastings which concluded that advertising to children does have an effect on their food preferences, purchasing behaviour and consumption, and that these effects occur not just at brand level, but also for different types of food.
  • (16) The matter of clothing is closely related to another of Wimbledon’s quiet triumphs: the almost total lack of corporate graffiti in the form of logos and advertising.
  • (17) McCall and her ad director, Stuart Taylor, have also managed to offer 'page dominance' to all but the smallest potential advertisers, meaning that big ads will not be diluted down by having smaller slots alongside them.
  • (18) A 1977 Apple II computer sits in the background, near a poster that reads "Think" – presumably a nod to Apple's "Think different" advertising campaign of the late 1990s.
  • (19) "If you don't want my gear [on TV], I've got plenty of other places to take it," Jamie Oliver told advertisers last autumn, brazenly and a tad cheekily, at a Channel 4 "upfront" preview presentation of its 2014 schedule.
  • (20) The UK's biggest advertiser-funded broadcaster, which hoovers up almost £1 in every £2 spent on free-to-air TV commercials, still derived almost 75% of its £2.2bn in total revenues last year from this source.

Promoting


Definition:

  • (p. pr. & vb. n.) of Promote

Example Sentences:

  • (1) The findings indicate that there is still a significant incongruence between the value structure of most family practice units and that of their institutions but that many family practice units are beginning to achieve parity of promotion and tenure with other departments in their institutions.
  • (2) Comparison of wild type and the mutant parD promoter sequences indicated that three short repeats are likely involved in the negative regulation of this promoter.
  • (3) The promoters of the adenovirus 2 major late gene, the mouse beta-globin gene, the mouse immunoglobulin VH gene and the LTR of the human T-lymphotropic retrovirus type I were tested for their transcription activities in cell-free extracts of four cell lines; HeLa, CESS (Epstein-Barr virus-transformed human B cell line), MT-1 (HTLV-I-infected human T cell line without viral protein synthesis), and MT-2 (HTLV-I-infected human T cell line producing viral proteins).
  • (4) We also show that the gene of the main capsid protein is expressed from its own promoter in an Escherichia coli strain.
  • (5) In contrast, the effects of deltamethrin and cypermethrin promote transmitter release by a Na+ dependent process.
  • (6) The effects of hormonal promotion of T24-ras oncogene-transfected rat embryo fibroblasts (REF) were compared to cotransformation of these cells with adenovirus E1A and ras.
  • (7) Pokeweed mitogen-stimulated rat spleen cells were identified as a reliable source of rat burst-promoting activity (PBA), which permitted development of a reproducible assay for rat bone marrow erythroid burst-forming units (BFU-E).
  • (8) 4) Parents imagined that fruit drinks, carbonated beverages and beverages with lactic acid promoted tooth decay.
  • (9) This promotion of repetitive activity by the introduction of additional potassium channels occurred up to an "optimal" value beyond which a further increase in paranodal potassium permeability narrowed the range of currents with a repetitive response.
  • (10) They have actively intervened with governments, and particularly so in Africa.” José Luis Castro, president and chief executive officer of Vital Strategies, an organisation that promotes public health in developing countries, said: “The danger of tobacco is not an old story; it is the present.
  • (11) It is time to start over with an approach to promoting wellbeing in foreign countries that is empirical rather than ideological.
  • (12) The yeasts amounts used did not protect the test animals from the kidney infiltration with lipids and cholesterol; 12 g of yeasts per 100 g of the ration promoted elevation of sialic acid content in the blood plasma.
  • (13) Tumor promoting phorbol esters (1-1000 nM) could also inhibit PGE2 stimulated cAMP production dose dependently.
  • (14) The data indicate that adult neurons with an intrinsic ability to regenerate axons can respond to substances with neurotrophic or neurite-promoting activities in tissue cultures.
  • (15) The 21K peptide had little direct effect on the selection of promoters in vitro as measured by this technique, but it dramatically increased the translatability of the product.
  • (16) It was found that these Hageman factor fragments promoted rapid proteolysis of one-chain factor VII to a more active two-chain form.
  • (17) As a result, trnK is under the control of the psbA promoter in this species and has therefore acquired psbA-like expression characteristics.
  • (18) Genetic regulation of the ilvGMEDA cluster involves attenuation, internal promoters, internal Rho-dependent termination sites, a site of polarity in the ilvG pseudogene of the wild-type organism, and autoregulation by the ilvA gene product, the biosynthetic L-threonine deaminase.
  • (19) One promoter factors is identical to u-EBP-E, an enhancer binding protein.
  • (20) Endogeneous satellite cells in skeletal muscle regenerating from bupivacaine damage were infected with an injected retrovirus containing the Escherichia coli beta-galactosidase gene under the promoter control of the Moloney murine leukemia virus long-terminal repeat.

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