What's the difference between marketing and merchandising?

Marketing


Definition:

  • (p. pr. & vb. n.) of Market
  • (n.) The act of selling or of purchasing in, or as in, a market.
  • (n.) Articles in, or from, a market; supplies.

Example Sentences:

  • (1) Two of the largest markets are Germany and South Korea, often held up as shining examples of export-led economies.
  • (2) In the bars of Antwerp and the cafes of Bruges, the talk is less of Christmas markets and hot chocolate than of the rising cost of financing a national debt which stands at 100% of annual national income.
  • (3) "Britain needs to be in the room when the euro countries meet," he said, "so that it can influence the argument and ensure that what the 17 do will not damage the market or British interests.
  • (4) Since the start of this week, markets have been more cautious, with bond yields in Spain reaching their highest levels in four months on Tuesday amid concern about the scale of the austerity measures being imposed by the government and fears that the country might need a bailout.
  • (5) The reason for the rise in Android's market share on both sides of the Atlantic is the increased number of devices that use the software.
  • (6) "This was very strategic and it was in line of the ideology of the Bush administration which has been to put in place a free market and conservative agenda."
  • (7) BT Sport's marketing manager, Alfredo Garicoche, is more effusive still: "We're not thinking for the next two or three years, we're thinking for the next 20 or 30 years and even longer.
  • (8) Two fully matured specimens were collected from the blood vessel of two fish, Theragra chalcogramma, which was bought at the Emun market of Seoul in May, 1985.
  • (9) John Lewis’s marketing, advertising and reputation are all built on their promises of good customer services, and it is a large part of what still drives people to their stores despite cheaper online outlets.
  • (10) Furthermore, the backing away from any specific yield targets is exactly the lack of clarity that the FX market will not like."
  • (11) Unions have complained about the process for Chinese-backed companies to bring overseas workers to Australia for projects worth at least $150m, because the memorandum of understanding says “there will be no requirement for labour market testing” to enter into an investment facilitation arrangements (IFA).
  • (12) But that gross margin only includes the cost of paying drivers as a cost of revenue, classifying everything else, such as operations, R&D, and sales and marketing, as “operating expenses”.
  • (13) Speaking to pro-market thinktank Reform, Milburn called for “more competition” and said the shadow health team were making a “fundamental political misjudgment” by attempting to roll back policies he had overseen.
  • (14) It argues that much of the support of for-profits derives from American market ideology and the assumption that the search for profits leads to efficiency in production.
  • (15) The history of tobacco production and marketing is sketched, and the literature on chronic diseases related to smoking is summarized for the Pacific region.
  • (16) The figures, published in the company’s annual report , triggered immediate anger from fuel poverty campaigners who noted that energy suppliers had just been rapped over the knuckles by the Competition and Markets Authority (CMA) for overcharging .
  • (17) Those sort of year-to-year comparisons can be helpful to visualise changes in the market landscape, but in fast-changing markets it's not enough just to quote a single number.
  • (18) David Blunkett, not Straw, was the home secretary at the time the decision was taken to allow Poles and others immediate access to the British labour market.
  • (19) UK agriculture, it argues, “is much more dependent on EU markets than the EU is on the UK”.
  • (20) But that promise was beginning to startle the markets, which admire Monti’s appetite for austerity and fear the free spending and anti-European views of some Italian politicians.

Merchandising


Definition:

  • (p. pr. & vb. n.) of Merchandise

Example Sentences:

  • (1) "We remain committed to sourcing merchandise that is produced responsibly by suppliers that adhere to Walmart's rigorous Standards for Suppliers code of conduct."
  • (2) "Prime-time dramas aren't usually properties that are licensed [for merchandising] with the exception of the family-orientated Doctor Who.
  • (3) Content in the app is a mixture of episode descriptions, quizzes, tweets, cast information and playable clips of every song on the soundtrack, with links to buy song downloads, TV episodes and merchandise – the latter through a partnership with e-commerce firm Delivery Agent.
  • (4) Aims include overtaking Tesco to become the market leader in general merchandise and leapfrogging Sainsbury's to become No 2 in food.
  • (5) On Tuesday Marks & Spencer is expected to blame the weather for a fall in clothes and general merchandise sales over the past three months.
  • (6) Might The Good Dinosaur be the new Cars – hugely popular with merchandise makers but Pixar’s least effective movie in terms of concept and realisation – or can Peter Sohn’s film about a 70-foot tall Apatosaurus who befriends a human boy transcend its slightly hackneyed storyline?
  • (7) Within the industry, however, the company is equally well known for the steps it takes to protect the performers that help it pull in an estimated $1bn (£674m) annually from ticket and merchandising sales.
  • (8) Where in July street vendors sold hats and T-shirts with slogans such as “Hillary for Prison” and “Life’s a bitch, don’t vote for one”, this week the merchandise says “Hard working town Cleveland”, “Land of champions”, “C*town don’t back down” and “I liked Cleveland before it was cool”.
  • (9) In the case of the London store, organisers promise a "limited run of exclusive merchandise" that could include T-shirts, CDs and limited-edition 7"s. Pop-up stores have also hosted surprise gigs by Third Man bands.
  • (10) The retailer is consulting with head office staff including those in buying, merchandising and marketing about the job cuts, which are part o Rowe’s attempts to reduce costs and simplify the business.
  • (11) West Ham United Accounts of WH Holding Ltd for the year to 31 May 2015 • Ownership David Sullivan 51.1%; David Gold 35.1%; CB Holding ehf 10% • Turnover 9th highest in League £121m , up from £115m in 2014 • Income Match income and football related £20m; Commercial £15m; Premier League & broadcasting £79m; Retail & merchandising £7m • Wage bill Joint 12th highest in League £73m , up from £64m in 2014 • Wages as proportion of turnover 60% • Profit before tax £3m , following £10m profit in 2014 • Net debt £67m • Interest payable £6m • Highest-paid director Unnamed, £646,000 (Karren Brady is the executive vice-chairman) State they are in: The figures for West Ham’s occupation of the £701m, 60,000-seat Olympic stadium , disclosed after dogged persistence by Freedom of Information campaigners supporting other clubs, have confirmed it as the greatest public money bonanza ever bestowed on a football club.
  • (12) When asked what advice she had given the younger actors who were newcomers to the Star Wars franchise she replied: “Don’t go through the crew like wildfire.” Another questioner asked what were the strangest Star Wars merchandising items they had seen, and Fisher said: “Shampoo bottle, because you can twist off your head” – before pointing out a Princess Leia strain of marijuana was available.
  • (13) He says they talk about "the love, life and losses of [Real Housewives Of Atlanta star] NeNe Leakes," and that they're "designing the merchandise for the next season of [equally tacky reality show] Bad Girls Club: Evian bottles replaced with leopard print covers to conceal the brand on TV.
  • (14) The challenge was launched by Middle-Earth Enterprises, a division of the LA-based Saul Zaentz Company, which controls worldwide merchandising rights to The Hobbit and The Lord of the Rings.
  • (15) Last year Bolland installed former head of food John Dixon to head of general merchandise, which covers clothing, and former boss Kate Bostock quit.
  • (16) BBC Worldwide has announced a "fundamental strategic review" of its children's programming and merchandising business, home to properties including Teletubbies and Tweenies, after the poor retail performance of some brands contributed to a £7.2m annual loss.
  • (17) She approached everything with Christmas-morning levels of excitement: the very fact that she was out in town, after dark, on a school night; the meal beforehand at Pizza Express, where – thrillingly – we saw people who were also going to see Jessie J and who waved at us; the unimaginable bounty of the merchandise stall; the crowd screaming; the fact that she had seen the support act, a briefly popular boyband called Lawson , on TV.
  • (18) He said: “While we recognise that the 2014-15 fiscal year financial results will reflect our absence from the Champions League, we signed the largest kit sponsorship deal in the history of sport in the first quarter and, with that concluded, we are excited to focus our efforts on the meaningful growth opportunities in sponsorship, digital media and retail and merchandising.” Woodward focused on social media and the club’s youth policy in the conference call arranged to discuss the results.
  • (19) The society has taken another step to protect the pandas' value to the zoo by trademarking their popular, anglicised names, Sunshine and Sweetie, to prevent pirate merchandising.
  • (20) Maen, who describes himself as a T-shirt and trouser merchandiser, said: “If I get fingerprinted we will go to Stockholm, if not Berlin.

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