Compare gimmick with other words:
gimmick vs. stratagem
gimmick vs. scam
contrivance vs. gimmick
artifice vs. gimmick
gimmick vs. rig
gimmick vs. strategy
device vs. gimmick
gimmick vs. ploy
gimmick vs. trick
gimcrack vs. gimmick
gimmick vs. whatchamacallit
catch vs. gimmick